Simplify property buying and selling by combining technology and highly skilled real estate professionals.

We enable buyers and sellers to quickly get the best price, through a totally transparent process.

Why choose Kaaja

  • FastOnline, as fast and easy as you want.
  • ProfessionalThe best real estate agents at your service.
  • SafeAll documents documents are always available online.
  • TransparentClear costs and zero surprises.


Kaaja was founded on these principles: ffff

  • Customer care:

    buying and selling a property is a very stressful experience. We work every day to make it safer and more transparent, managing all complex issues;
  • Technology as an enabling factor:

    we use technology to simplify processes based on the needs of our customers;
  • Work ethic:

    we work hard to respond promptly and quickly to our customers’ needs.

Our history

HomesToPeople was founded with the aim of managing and promoting private property auctions
homestopeople.com went online with the first properties in Rome
we closed the negotiations on 7 of the first 9 properties and started operations in Milan
HomesToPeople closed the first seed round and completed its rebranding by launching www.kajaa.com
Kaaja launched the English version for foreign buyers
Kaaja expanded in Tuscany with 13 properties in Bolgheri area
Kaaja sold in few weeks 11 out of 13 properties in Bolgheri area
Kaaja reached Sicily selling properties on the southern coast
Kaaja opened up Turin selling several properties in this area
Kaaja notarized on Blockchain all managed properties information, first Italian real estate provider to offer this service

The founders

After an experience in the US in the real estate auction sector as executives at Hubzu.com and with several years in the digital industry – such as travel, fintech and retail – the founders decided to launch Kaaja with the aim of digitizing and simplifying the buying and selling of property also in Italy.

  • Dario Cardile

    Dario Cardile


    Dario has gained experience as CXO in various digital companies. He is passionate about music and books: a born rainmaker with strong organizational, marketing and business development skills. Guided by clear and ambitious goals and a strong team spirit, he is motivated to create sustainable and socially impactful businesses. Dario is a lecturer in digital marketing, innovation and digital transformation at important business schools in Italy.

  • Paolo Castelletti

    Paolo Castelletti


    Paolo has been working in digital and e-commerce for over 20 years. Curiosity and a passion for technology led him to work in various digital sectors, for start-ups and large companies, gaining important experiences in Italy and abroad. Paolo is an avid reader of books on marketing topics, especially in the digital field, on user experience and innovation in general, firm in the belief that there is always something to learn.